Tenneco posted a story on LinkedIn for the International Day of the Elimination of Racial Discrimination. I created an illustration to convey emotions, reactions from diverse people, and messages about stopping racial discrimination. GIF animations are a great way to increase engagement with the audience. They are eye-catching and quickly capture the attention of the audience. Audiences are more likely to like, comment, or share posts. So, I used a GIF animation to make it express human emotion and lead to an engagement rate.